Amorim

Corticeira Amorim together with Stream and Tough Guy agency embarked on this pioneering project to show the versatility of its new cork flooring. From the creative idea of stepping on Mars using the new Amorim cork flooring solutions, began the process of discovering the technical tools to make it happen! The client and the agency joined a vast team fully committed to the project! Playground partnered up under the direction of Rui Vieira and Glimpse VFX was responsible for the digital effects creating a final image with 260.000 pixels that was printed on the cork floor and projected over the walls! The end result is a film that shows a significant part of this complex and challenging process, taking the viewer on this journey, until finally arriving on Mars!