BPI

Let`s undress the old! Let`s make the necessary changes, Now! Creating the right tools to convey the idea of discovering something new under an old skin of habits was the real challenge in this BPI campaign. We built an in-house tool to simulate realistic trees with millions of polygons interacting with cloth simulation and made a 3D roto for all the environments (cars, buildings, houses, people, etc) so we could use them for realistic collisions with all the custom cloth simulations. We also made 3D smoke and sand simulations interacting with 3D garbage and ended with a 3D customized stadium to replace the real one. When the agency develops boundary-breaking ideas is where we really have the chance to develop some great tools and enhance our skills.